Gap - Promo Summer Shorts

Using Best Practices to provide an opportunity for interaction to maximize behavior Metrics. For this ad campaign HTML5 banner series we designed and coded in CSS3 for animation, transitions and user interactivity we use JavaScript and GreenSock.js. In building out creative so it is in line with achieving the campaign's objective. I worked from multilayered design concepts. Assets used: Storyboards, JPGs, layered PSDs, Fonts and any additional elements for the additional functions. Using Ad Serving and for Tracking - (Digital campaign management) we use Google's DoubleClick Studio.

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